Brand kit
Everything Claude and every template follow when making The Mural Story's posts. Changes apply to new renders only. Each Reel can still change its own look.
In the app works today. NEW is a Phase 1 addition.
KitsNEW
Logos
In the app: logo + word logoNEW: any number
LogoIntro card, top leftTHE MURAL
STORYWord logoReplaces the typed name on cards
STORYWord logoReplaces the typed name on cards
Icon NEWWatermark, avatar
THE MURAL
STORYDark version NEWDark backgrounds
STORYDark version NEWDark backgrounds
Colours
In the app: brand + accentNEW: named palette
Where they goCards: TerracottaHighlight: Antique goldCTA: Terracotta on Cream✓ All pairs pass contrast
Fonts
In the app: title fontNEW: body, captions, uploadBody NEWMade to your wall size, ₹199 / sq ft se.Mukta 400
Hindi captions NEWदीवार पे Krishna की बांसुरीBaloo 2 700
Reel template
In the app, with sample videosPacing, transitions and type. The default for new Reels. Click to pick, press play to watch a sample.
Caption style
In the app · 10 stylesWord-synced voiceover captions burned into the video.
Voice persona
In the appRRiya RaoHinglish · default
MMonika SogamHinglish
Music track
In the app: AI pack, categoriesNEW: uploads, sonic logoAll categoriesDevotionalFestiveCalmUpbeatYour tracks
Soft sitar and tabla0:30 · AI pack✓ Default
Temple bells, calm0:30 · AI pack · Devotional
Light dhol0:30 · AI pack · Festive
Audio mix
In the appCards, watermark and call to action
In the appNEW: your own card layoutsIntrothemuralstory.comComment PRICEEnd card
Pichwai · CanvasLower third NEW
5 walls for DiwaliCarousel cover NEW
Script writer
In the appNEW: phrases, hashtag sets, CTA linesLanguage
Tone
Words the AI must never use
cheap ×sasta ×guaranteed ×
Must-use phrases NEW
made to your wall size ×
Hashtag sets and CTA lines NEW
Core · 8Pooja room · 6Festive · 7Comment PRICEComment DESIGNSComment SAMPLE
Make a Reel defaults
In the appLength
Format
Language
Visual style
NEWFilter
Graphic elements
Gold hairline frameDeer motifDiya sticker
Do and don't
NEW · Claude checks before postingDo✓ Show the full wall at least once✓ Say the price as “₹199 / sq ft se”✓ End on the logo and a CTA
Don't✕ Show customers' faces without consent✕ Put text over a deity's face✕ Promise a delivery date